Century Strategies, LLC, is a public relations and public affairs firm that offers a number of valuable services to businesses and corporations in a challenging and sometimes confusing public affairs environment. In a highly competitive economy with a myriad of regulatory and legislative obstacles, the outcome of a public policy debate is sometimes determined not solely by who has the best arguments but also by who does the best job of communicating their message, and to whom.
The Century team has achieved results for its clients in numerous public policy and public relations issues. Its principals have extensive political backgrounds, including involvement in a combined twelve presidential campaigns and 88 statewide and Congressional races. Their public affairs and public relations work has included electricity restructuring, banking and financial services, the entertainment industry, telecommunications, the automobile and airline industries, transportation, trade, forestry and timber, the retail sector, and the technology industry.
At Century, our clients are full partners in our work, providing important feedback and input into the design of the program that meets their needs. No client is the same, and each program is customized to the unique requirements of the individual client. We are a “high touch” firm that specializes in hands-on involvement by senior management and a client executive assigned to each project.
Our firm’s ability to turn on a dime with little notice and perform under deadline and under budget is legendary. Our entrepreneurial culture is our secret sauce. Because our principals have campaign backgrounds and teamwork as an organizing principle to our work, the firm regularly meets project goals and deadlines that would be unrealistic for larger firms. In addition, Century manages long-term programs for clients with multi-state and international focus and multi-year timelines.
Where business meets public affairs, Century Strategies is there. With sophisticated polling data, grassroots networks in 36 states, direct marketing capability, and the ability to conceive and place paid media campaigns, Century Strategies has helped some of the world’s premier companies achieve their goals and exceed expectations.
Strategic Advice and Counsel
While other firms make their primary emphasis direct representation, we at Century Strategies believe that overall strategy and positioning can be as important as contact with public officials. During the debate over health care reform in 1994, for example, no amount of contact with members of Congress could overcome the perception that patients could lose the ability to choose their own doctor. In the deregulation of telecommunications and public utilities, prior relationships are a poor substitute for a growing desire by consumers for greater savings and more choice. Century Strategies specializes in framing the issues and constructing the parameters of the public discourse so its clients are swimming with the tide of public opinion, not against it. Century’s principals also boast some of the best relationships with elected officials and policy makers in the industry, from statehouses to the United States Congress.
Grassroots and Grasstops Programs
“It’s not what you know, it’s who you know” is one of the threadbare clichés of our time. But in public policy, it happens to be true. That’s why Century Strategies has assembled a team of some of the nation’s most respected and renowned grassroots and grasstops organizers. With full-time staff in multiple states and an infrastructure of grassroots operatives in 36 states, Century Strategies brings turnkey organizational capabilities in every region of the country. We have also built alliances with operatives in Europe, Latin America, and Asia. Previous campaigns have included generating letters and personal contacts from political friends and family, online petition drives mobilizing millions of citizens, rallies, news conferences, the formation of citizen groups, and turning out supporters to public forums.
Public Attitudes and Opinion Research
Century Strategies deals with public opinion research data for a wide range of clients, and has an ongoing familiarity with attitudes on a wide range of subjects, including trade, taxes, the budget, moral and cultural attitudes, the environment and industry-specific issues. Century has partnered with leading research firms to conduct public opinion research and interpret data for its clients. Knowing the public opinion marketplace is the most important prerequisite in achieving public policy objectives.
Public Relations and Communications
What is a brand worth? According to brand marketing firm Interbrand, the answer is quite a bit: the value of Apple’s brand alone is $184 million while the top 100 brands have a combined value of nearly $2 billion. Given the stakes, business is well advised to invest proactively in reputation protection and brand enhancement as a hedge against the vicissitudes of the market and shifting public sentiment. Century provides a range of services from traditional media relations and editorial board meetings to launching online viral campaigns and recruiting advocates and allies on social media.
Capabilities and Assets
Century Strategies is positioned to provide these high quality services because of its unique blend of existing capabilities and assets. Our firm combines:
These are the services and capabilities of Century Strategies. But in the end we are the sum of the unique personalities that make up our team. We look forward to getting to know you better and introducing you to our company.
Building Coalitions
When a major film studio sought outreach to faith leaders prior to the release of a film dealing with issues related to faith, Century Strategies’ principals arranged for meetings with some of the top opinion-makers in key constituencies. The result was strong support and extensive praise for the film from the targeted audience. When it comes to building relationships with those in key constituencies, Century Strategies is one of the premier firms in the nation. Whether building bridges to the conservative and faith communities through the involvement of our principals, or partnering with others to reach minority, consumer, and union constituencies, Century has a proven track record of success. The trust and reputation of the firm among these communities is the strongest in the industry.
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Century Strategies offers a number of valuable services to its clients in the business and corporate community who face a challenging and sometimes confusing public affairs environment.
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